How Marketing Automation can save your CRM
Posted by salesfusion in B2B Marketing Blogs, email Marketing on January 20, 2012
RM deployments can suffer a variety of setbacks. One of the most common setbacks is poor adoption, usage, by the sales team. Marketing automation solutions, integrated and embedded within CRM, can play a significant role in improving your CRM deployment in a variety of ways. This post will explore some of the most common ways. [...]
Benefits and Hype of web visitor tracking
Posted by salesfusion in B2B Marketing Blogs on September 3, 2009
Web visitor tracking has gained in popularity as a b2b demand generation tool over the last 2 years. Companies have begun to fully understand the nature of the data gathered and how they can use this information in their lead genration efforts. As with most new technologies, there exists hype, confusion and misconceptions. SalesFUSION (www.salesfusion.com) [...]
The b2b eMarketing Skillset is evolving
Posted by salesfusion in B2B Marketing Blogs on August 24, 2009
Weekly blog update from FusionMARKETER by www.salesfusion.com My love of marketing began shortly after graduation from College. Fresh with a BS Marketing/BS Psychology, I was ready to jump into the agency game, get to work and then go for the MBA. As it turns out, my first gig after college was at a technology company [...]
Drip email marketing – simplicity pays big benefits
Posted by salesfusion in email Marketing on August 22, 2009
Drip email marketing is gaining in popularity and usage amongst b2b marketers. At SalesFUSION we continually track key words rigorously and drip marketing seems to be the top keyword month in and month out. IN daily discussions I have with b2b marketers the most common thing marketers are looking to do is implement a drip/nurture [...]
Understanding B2B Nurture Marketing
Posted by salesfusion in B2B Marketing Blogs on August 21, 2009
Best practices for b2b nurture marketing Understanding nurture marketing Nurture marketing is a term that has gained visibility and interest in the B2B marketing space over the last several years. Initially, the concept grew out of the capabilities of CRM systems to track and manage sales interactions with early stage prospects over time. In the [...]
